Autumn is a time of change. We are witnessing changes in the air, in nature, in people’s habits and behavior, so your salon must adapt accordingly. How to take advantage of the autumn months and the changes they bring to attract more customers can be found below…
Schools, colleges and offices are back in action after the summer holidays, and people want to look as good as possible when they return to their everyday lives.
V tem članku boste našli nasvete, ki vam bodo pomagali pripraviti kozmetični salon na jesensko naglico. Od dodajanja novih odličnih stvari vašim storitvam do ustvarjanja promocij, ki kar kričijo. Če upoštevate ta članek, bo vaš salon na vrhuncu svoje aktivnosti to jesen.
Autumn workshops
Gostite interaktivne delavnice, ki prikazujejo jesenske trende ličenja in rutine nege kože v spremenljivem vremenu. To pritegne potencialne stranke in vaš kozmetični salon postavi kot izobraževalni vir, ki gradi zaupanje.
Autumn-colored photo shoots
Organize an additional service for your clients where they can book private photo shoots with hair styling and autumn-themed makeup. Offer a discount on services if they book both the photo shoot and salon services together.
Mutual local promotion
Connect with local boutiques, shops, or artisans and offer your help in a mutually beneficial promotion. For a more diverse event in the salon, you can display certain products from partners or offer visitors from partner stores a discount on visiting your salon.
Autumn campaigns
Ustvarite sezonske posebne ponudbe, ki bodo vaš salon ločile od ostalih. Ni nujno, da je nekaj norega – bistvo tukaj je, da ustvarite malo hrupa in date strankam nekaj, nad čimer bodo navdušene. Primer je lahko “5% popust na naslednje urejanje trepalnic”, “10% popust na naslednjo manikuro” ali kaj podobnega.
Post photos of your autumn creations
Social media platforms like Instagram and Facebook give salon owners the opportunity (yes, for free!) to promote their business not only verbally but, more importantly, visually. This fall, don’t just tell customers why you’re the best at what you do – show them.
Offer a convenient ordering method, such as online booking
There are many reasons why a booking website is great. It can help you get more bookings from existing customers, because we all love the option to book appointments ourselves. But it can also help booking you attract new customers by sharing the link on social media channels.
Send useful tips by the deadlines
Pošiljanje follow-up sporočil z nasveti za nego po terminih je ena najboljših marketinških idej za lepotne salone. To je eden najlažjih načinov za izgradnjo zaupanja in zvestobe. Če uporabljate sistem, kot je Lime Booking, lahko enostavno nastavite predloge za različne vrste sporočil, ki jih lahko pošljete z enim dotikom.
Examples of messages that you can send after the appointment has been completed:
- A coupon or discount for their next appointment
Nasveti za nego suhe kože - Nasveti za pospešeno rast nohtov
Sezonski nasveti za ličenje - Nasveti za ličenje nevest (lahko jih pošljete po preizkusu poročnega ličenja)
- Kako uporabljati določene izdelke za kožo (še posebej če prodajate te izdelke)
- Thankful message
Choose the method that is most suitable for your salon!
Vzemite si nekaj časa in razmislite, katere so najboljše marketinške ideje za vaš kozmetični salon in kako bi se radi promovirali kot kozmetičar/ka.
Nato ustvarite tržni načrt za svoj kozmetični salon in se ga lotite. Ne pozabite biti vztrajni. Večina ljudi obupa v prvih tednih, ker pričakujejo, da bodo rezultati vidni takoj. Biti vztrajen je ključ do uspeha.
Good luck! 🙂
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On Lime Booking website only the most interesting topics from the fields of cosmetics, hairdressing, trends, etc. are selected for you.
Lime Booking It is, however, an online system for booking customers, which allows salon customers to book services anytime and anywhere they want through an online form. It also enables salon owners to run their businesses more easily, with more customers and more time to devote to their clients.
Marcel
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