Every year the Christmas season approaches faster than we would like. Just like your salon, many companies in the hair and beauty industry also experience this as the busiest time of the year. Is your salon ready?
The pre-Christmas period can be a stressful and chaotic time for salon owners and managers, as they try to cope with the influx of increased clientele, higher retail sales, overworked staff, etc. However, with a solid plan and some smart techniques, it can still be a time when you feel the festive magic too!
We have collected 7 best tips for preparing your salon. Read on to learn how to overcome the Christmas pressure.
1. Prepare a schedule
As the old saying goes, “if you are unsuccessful in preparation, prepare to fail!”
When stressful days are approaching in your salon, make sure that your schedule is as well planned as possible.
Meetings and personnel exchanges must be well organized in advance. Electronic design tools and booking They can really help you to make your salon run as smoothly as possible.
If you can't answer the phone ringing, consider giving customers the option to call themselves. order online. Don't forget, if you already have a client in the salon, it's they who should get the most of your attention, not me over the phone.
2. Check your stocks
You can’t sell what you don’t have, and we can agree that you don’t want to miss out on sales. Instead, make sure you order your inventory well in advance and ensure your team that the shelves will look beautiful!
Review your reports from previous years, which you can use as a basis for your inventory for this year.
In addition, check which services and appointments are available so you can see if there are any big treatments that could take up more of your time than usual – for example, a big hair dye job.
3. Manage your marketing
Although the busiest time of the year is ahead of you, now is not the time to let your marketing slip! Here are some marketing activities you can plan in advance:
- Plan your posts on Facebook and Instagram for the entire month of December.
- Plan your email campaigns! Tell your customers that you have additional appointments or extended working hours.
- In December, you can offer a special deal to anyone who rebooks the service in January as a way to increase sales in the slower month of January.
4. Communicate with your employees
This is a challenging time for your team, as well as for you as the manager or owner of the salon; however, don’t forget to keep them motivated, engaged, and focused.
When it’s busy, it’s easy to forget about some basics like recommending products or prompting customers to re-book. Short morning meetings or regular team meetings will help everyone breathe together.
It is also important that you are available to your team. Make sure your team knows how well they are doing and maintain morale if things get difficult.
5. Prepare festive gifts
Gifting can be tricky at this time of year – with so many gifts to buy and for so many different people! Let your salon be the initiator of gifting with a gift certificate offer.
You can also have nicely packaged retail gift packages at your reception for customers to view while they are paying – your customers may not have thought of this as an idea for a gift, so exposure to the gifts could encourage them to make additional purchases.
6. Take a break
We know! When your salon is in a busy period, there are fewer lunch breaks.
But burnt-out salon staff is the last thing you want. Try to do everything you can to take care of them – and remind them to care for each other as much as possible.
When things start to calm down, don't forget to thank all your employees for the hard work they have put in.
7. Take care of your customers
Don't forget that this is a crazy busy time for everyone (including your customers), so take the time to make them feel a little more valued and special. The more they feel valued, the more likely they are to stay loyal and spend more.
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Lime Booking It is, however, an online system for booking customers, which allows salon customers to book services anytime and anywhere they want through an online form. It also enables salon owners to run their businesses more easily, with more customers and more time to devote to their clients.
Marcel
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