7 tips for marketing hair salons this autumn
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Marcel
Autumn is a time of change. We are witnessing changes in the air, in nature, in people’s habits and behavior, so your salon must adapt accordingly. How to take advantage of the autumn months and the changes they bring to attract more customers can be found below…
Schools, colleges and offices are back in action after the summer holidays, and people want to look as good as possible when they return to their everyday lives.
In this article you will find tips that will help you prepare your salon for the autumn rush. From adding new great things to your services to creating promotions that scream out to customers. If you follow this article, your salon will be at its peak of activity this autumn.
Autumn workshops
Host interactive workshops that showcase autumn makeup trends, skincare routines in changeable weather, and hair care tips. This attracts potential customers and positions your salon as an educational resource that builds trust.
Autumn-colored photo shoots
Organize an additional service for your clients where they can book private photo shoots with hair styling and autumn-themed makeup. Offer a discount on services if they book both the photo shoot and salon services together.
Mutual local promotion
Connect with local boutiques, shops, or artisans and offer your help in a mutually beneficial promotion. For a more diverse event in the salon, you can display certain products from partners or offer visitors from partner stores a discount on visiting your salon.
Autumn campaigns
Create seasonal special offers that will set your salon apart from the rest. It doesn’t have to be something crazy – the point here is to create a little buzz and give customers something they’ll be excited about. An example could be “5% off your next haircut”, “10% off your next color” or something similar.
Post photos of your autumn creations
Social media platforms like Instagram and Facebook give salon owners the opportunity (yes, for free!) to promote their business not only verbally but, more importantly, visually. This fall, don’t just tell customers why you’re the best at what you do – show them.
Offer a convenient ordering method, such as online booking
There are many reasons why a booking website is great. It can help you get more bookings from existing customers, because we all love the option to book appointments ourselves. But it can also help booking you attract new customers by sharing the link on social media channels.
Send useful tips by the deadlines
Sending follow-up messages Hair care tips after appointments are one of the best marketing ideas for beauty salons. It is one of the easiest ways to build trust and loyalty. If you use a system like Lime Booking, you can easily set up templates for different types of messages that you can send with a single touch.
Examples of messages that you can send after the appointment has been completed:
- A coupon or discount for their next appointment
- Tips for caring for colored hair (how to make the color last longer)
- Tips for caring for bleached hair
- Tips for caring for dry or oily hair
- Tips for styling curly hair
- Seasonal tips for hairstyles and styling
- Hairstyle tips for brides (you can send them after trying out the wedding hairstyles)
- How to use certain hair products (especially if you sell these products)
- Thankful message
Choose the method that is most suitable for your salon!
Take some time and think about what are the best marketing ideas for your hair salon and how you would like to promote yourself as a hairstylist.
Then create a marketing plan for your hair salon and get started on it. Don't forget to be persistent. Most people give up in the first few weeks because they expect the results to be visible immediately. Being persistent is the key to success.
Good luck! 🙂
Did you like this article? Read the rest!
On Lime Booking website only the most interesting topics from the fields of cosmetics, hairdressing, trends, etc. are selected for you.
Lime Booking It is, however, an online system for booking customers, which allows salon customers to book services anytime and anywhere they want through an online form. It also enables salon owners to run their businesses more easily, with more customers and more time to devote to their clients.
Marcel
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